I recently reviewed a website for a potential client. She has beautiful site with tons of graphics. Her goal is to get customer emails or calls (leads) from her site but over the last 4 years - she’s gotten nothing. It took me less than 5 minutes to figure out her main problem...no call to action.
Many websites are made like visual resumes. There's usually plenty of text and maybe some pictures but then what? Why should I stick around? How do I get started? Ask yourself these questions when looking at your business' website (specifically your home page) and then think about what kind of elements would make your customer "click." You want people to engage with your business which requires an effective call to action. You have to tell them what you want!
A call to action is a feature on your website that demands a response from the visitor. It can be a button, linked text or a special graphic that is enticing. In a less-than-subtle way, it says "look at me" and in an equally overt manner it says "click here." Calls to action should not be hidden - they must stand out and grab attention in less than 5 seconds (that's usually how much time you get to make a web visitor take action.
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